Hemingway | Branding identity | 2021

​​​​​​​“The desire to create and the feeling of the need to offer something new and different to the market, but also a certain lifestyle, could be the official answer to the question “How did Hemingway come about? But just like every movie has hours and hours of footage that nobody ever sees in the end, like that there’s something more behind this story.

And that something are hours, days and nights of sewing, studying, drawing, reading, practicing… Kilometers of spent thread, rolls of wrongly cut leather, piles of protruding tools, dozens of broken needles, hundreds of discarded threads… And one pair of hands with permanent scars on the tips of the fingers.”